As we started the campaign we were checking the results regularly. In the beginning we reached our daily limit ($10) too early, therefore we set lower bidding price. It resulted in a higher clicking rate per day.
We were thinking a lot about making a search-restriction by areas. Our idea was that we could put special commercials of the different offers of the local stores, but than we figured out that it would not make any sense. Hungary is a small country and there are not big differences in the demand of the consumers between the regions. Therefore their search would be very similar. The centralized services offered on the homepage also did not support this idea.
After checking the keywords regularly, we could redefine the wordlist for the commercials with adjustment to the most popular topics and searches.
We have also checked the blogs and tips about AdWords in Hungary. We have read blogs like
http://keresomarketing.blogter.hu/; http://onlinemarketing.blog.hu/.
We are all very excited about the next week of the campaign!
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