Starting

Few month ago, somebody has sent us an email about Google’s new contest to our college’s mailing list. Gabor, András and Me are interested in web marketing and other web 2.0 technologies, so we decided to sign up. We had to find a fourth team member, and Bea with her business experiences looked like a perfect choice for us. She agreed, so the team was set up.
Our first task was to find a teacher from our university (Corvinus University of Budapest, CUB) for the team. It was not that easy to find an expert on Web based marketing in a university of economics as it turned out. Luckily after a few mails we have found Barbara, a PHD student at the Institute of Marketing, who joined our team. She was open to the contest, and held as much as she could from the very beginning.
The next mission was to find a company to advertise.
We had many ideas on choosing the right company. The first thing we took into account was the season: spring. The chosen company has to do something with spring to have demand for its products of services. We have considered the following industries came: Wedding organizer, Vitamin pills, house furnishing and travel agencies. We opted for the vitamin pills, so we asked Béres Zrt. a leader vitamin and OTC producer in Hungary if they would like to be advertised by us, and by Google. After a few email they said no. The reason: they have bigger plans in online advertising.
In this period, we had lot of other things to do, and on the top of it all the chosen company said no to us, so we lost our ambition for a few weeks… But it did not last forever!